Sunday, September 8, 2013



In Bloom is the latest collection from De Lorenzo to celebrate the arrival for the 2013 spring/summer season. 

In Bloom is the embodiment of femininity and showcases three new colour trends that will work for any existing hair colour. In Bloom is all about embracing your natural colour and highlighting the natural tones that shine through, whether they are warm or cool. 

Orchid is for brunettes who want to make more of a dramatic statement. The trend is for deep, rich, dark tones, bucking previous trends for lighting in the warmer months. This trend will ensure you stand out in the crowd. 

Rose is for the titan goddess in all of us and embodies the soft, feminine strawberry tones of Novacolors 'Sunray Gold' right through to the deeper richer Novacolor 'Fire Red'. 

Violet lets blondes be as bold as they can be with the trend moving towards more nordic tones than last season with colours like the Novacolor Ice Cool Pearl. 

With In Bloom say goodbye to Ballayage and hello to more full length blocked tones. Novacolor Professional Salon Colours are especially developed for our harsh climate and available at selected professional salons nationally.

Visit www.delorenzo.com.au to find your nearest Novacolor expert. 


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