Tuesday, June 25, 2013

Hollywood Curl: How-to


There's no doubt that the Hollywood curl is coming back in a big way on red carpets around the world. Steering clear of the uptight, intricate up-dos of yonder year, the retro Hollywood curl is glamorous, feminine and easier to achieve than you think.

There are a variety of ways that you can create beautiful curls, yet for the Hollywood curl in particular you will most likely be using heat through a curling iron or heated rollers. Any time you apply heat to your hair, be it through straightening, curling or blow drying, it is important to protect it with a thermal protection spray. The De Lorenzo Elements 'Extinguish' Spray (RRP $23.95) is a thermal protectant that has conditioning properties and also offers your hair UV protection.


The directions for how to best curl your hair are also dependent on the texture and thickness of your hair. Yet through following these handy tips, everyone should be able to recreate this glamorous look.

Step One:
Wash your hair using Instant Accentu8 Volumising Shampoo (RRP $23.95) to create volume and bounce in your hair. It is best to avoid using conditioner as this weighs down your hair and makes it more difficult for the curls to stay in place. 

Step Two:
Distribute the Elements 'Motion' Medium-Hold Texture Mousse (RRP $19.95) through your towel-dried hair. Motion is a rich non-tacky mousse that delivers firm, flexible hold to the hair.

Step Three:
Spray the De Lorenzo Elements 'Extinguish' Spray (RRP $23.95) throughout your hair to protect your hair from heat damage. Then blow dry your hair until it is completely dry.

Step Four:
Part your hair deep to one side, play around to see which side works best for you. If you're using hot rollers, simply set them in your hair and let them cool. If you're using a curling iron, separate your hair into square sections and curl medium sized sections in the same direction. For the Hollywood-curl it is typically best to use a 1-inch barrelled curling iron.

Step Five:
Once you've curled your whole head, spray lightly with the Elements 'Vapour Mist' Medium-Hold Hairspray (RRP $17.95)

Step Six:
Brush through your hair. This may seem odd after all the work you've put in to make these beautiful curls - but trust us! This should create one long luscious curl. If you find the curls separating at the bottom back brush underneath the hair and this should keep them in place.

You should now have the perfect Hollywood curl, for extra hold you can use flat clips to define the curls more before you spray it with the Elements 'Granite' Extra-Hold Spray (RRP $17.95)


Happy Curling Ladies!

Tuesday, June 18, 2013

DE LORENZO LAUNCHES NOVASEMI SEMI-PERMANANT SOFT COLOUR MOUSSE COLLECTION

De Lorenzo Novasemi is a professional, soft colour mousse range that can be used at home and allows for experimentation with new colours without causing damage to the natural pigment of the hair. The Novasemi mousse revitalises fading hair colours and is thus perfect to use between salon treatments. Unlike most colour treatments the Novasemi range both conditions and softens hair, leaving it with superb shine and vibrancy.

Key features of the Novasemi colour mousse

  • Creamy foam that spreads easily and does not drip
  • Lasts 6-8 washes
  • Processed in only 20 minutes
  • Free of sulphates, ammonia and peroxide
  • Up to 30% grey blending
  • Toning for non commitment colour without re-growth


The key to Novasemi range is that it allows for an expression of individuality without compromising the health and vitality of the hair. With an array of ten vibrant and natural shades this semi-permanent colour mousse is sure to match all manners of moods and whims. 

The range contains a combination of varying sized colour molecules. The smaller molecules are retained by the less porous hair (close to the scalp) Whilst the larger molecules are retained in the hair, which is more porous and damaged. The result is a consistent colour with even fading along the hair shaft. 

Key ingredients
  • Wattle Seed - these seeds are high in amino acids, the building blocks of Keratin protein. 
  • Chamomilla Recutita Flower - Renowned for healing and anti-inflammatory properties, the herb is used to calm and sooth the scalp. The antioxident activity of the herb provides protection against sun damage and enriches hair colour. 
  • Arnica - Promotes blood circulation in the scalp, which helps speed the hair growth process. 
As with all De Lorenzo products the Novasemi colour range contains no petrochemicals, no parabens, certified organic and fair-trade ingredients, is cruelty free and is 100% Australian made and owned. 



Wednesday, June 12, 2013

2013 ASPYA Cocktail Event

De Lorenzo and L’Aqua played host to the 2013 ASPYA Cocktail Event on Saturday 8 June 2013.  With close to 200 attendees representing 55 De Lorenzo dedicated salons, session stylists, media and business partners, guests were entertained by the dulcet tones of Shine Duo and an amazing view of Darling Harbour as they sipped champagne and tasted the magnificent food of one of Sydney’s most exclusive venues.

Joining Mr Chris de Lorenzo and Mr Anthony de Lorenzo, Sarah Laidlaw (session stylist and finalist for the Hair Expo Awards) and Jenny Burns (Editor of Culture Magazine) had the pleasure of announcing the winners of the De Lorenzo Gold Photographic Competition and the crowning of the De Lorenzo National Colourist of the Year.  


Congratulations to the finalists
Men's section finalist - Tim Maddaford (Madd Hairdressing)
Colour section finalist - Maz Azorakas-Coccoglia (Sogo)
Gen Y Section finalist - Ashleigh Cooney (Gosh Hair)
Editorial Section Finalist - Maria Unali (S.81 Hair)

A big congratulations to the De Lorenzo National Colourist of the Year
Maz Azorakas-Coccoglia  (Sogo)

Capping off the evening, guests enjoyed an uninterrupted view of the final night of Sydney’s Vivid Fireworks.










Tuesday, June 11, 2013

The 67th Annual Tony Awards

 Hair and Make-Up Under Review

Anna Kendrick
The Antoinette Perry Awards, or as we know them, the Tony’s, celebrate the achievements of the season’s Broadway theatre productions. Now while musical theatre may not be your thing, the glamour of the evening cannot be ignored.

Whilst the Oscar’s, Grammy’s and other award-show evenings are often well-orchestrated affairs with designers and stylists making their mark, the Tony’s are typically an occasion for the celebrities to demonstrate their personal style. This year, they did fabulously. Demonstrating an array of classic hair dos and beauty tricks - we take under the microscope some of the more iconic looks of the evening.


Scarlett Johansson
Anna Kendrick shows us that she has followed ‘The Law of Constant Proportions’ – make a statement with your lips or your eyes, never both. Her elegant low bun up-do works magically with her floor-length gown, whilst her kohl-rimmed eyes are accentuated by the fact that she has maintained a neutral-pink lip colour. Well done Anna!

Scarlett Johansson has inversed Anna’s look through rocking the sultry wine pout and leaving her eyes to speak for themselves. Steering clear of dark outlines, the shimmery eye shadow makes her eyes appear bigger and complements her beautiful green eyes. Another success story.


Condola Rashad
Condola Rashad maintains a neutral palette in the beauty department with her radiant skin becoming her best accessory. Her gravity-defying beehive and soft curls make this hairstyle one of the more iconic looks of the evening.

Sienna Miller the perennially youthful beauty sported a bohemian look on the evening. A simple bun pulled together with a floral and sequined headband and wispy tendrils covering her ears, Sienna marks herself as a timeless beauty. Avoiding heavy make-up and applying a little blush with plum-coloured lips are also tickets for maintaining a more youthful look.

Let us know which look is your favourite!
Sienna Miller