Monday, August 12, 2013

Tips for Red Hot Hair Care: Your guide to the hottest hair this season

Feeling hot! Hot! HOT!

It's no surprise that more and more we are seeing people dye their hair red. With the possibility for subtle copper shades (Deborah Ann Woll), bright beaconing reds (Christina Hendricks) or sensual dark tones (Isla Fisher) - our love affair with red hair has never been stronger. Whilst in yonder years children may have been mocked for having red hair, it has now become a style emulated for its unique nature and its Hollywood-esque 'femme fatale' feel.

Here are a few fun facts about red hair that we bet you didn't know!

  • Red hair occurs naturally for 1-2% of the population
  • The term 'redhead' has been used since 1510
  • Scotland has the highest population of redheads at 13% (however 40% of the population carry the recessive gene)
  • Queen Elizabeth I was a redhead and during the Elizabethan era red hair was fashionable for women
  • In India, Bangladesh and Pakistan, henna and saffron are used on hair to give it a bright red appearance

The mixture of two pigment groups determines the colour of our hair, namely eumelanin and pheomelanin. Red hair possesses a great deal of pheomelanin. Yet as pheomelanin degrades faster in UV light, red hair colour loses its vibrancy faster than most!

De Lorenzo have extended their Novafusion Colour Care line so as to ensure that your hair remains vibrant and healthy between treatments. The Novafusion Intense Colour Care Shampoo (RRP $25.95) is available in copper, intense red and ruby red - so whether your hair is a youthful copper shade or a fiery vixen red you can maintain healthy, beautiful tresses.

When caring for coloured hair it is important to use a weekly hair treatment, as this fills the gaps in the outer hair structure and thus keeps in coloured pigments. De Lorenzo's Equilibrium Deep Masque Treatment (RRP $31) restores your hair, providing it with shine and a silky texture.

If taking the plunge, and dying your hair red is too intimidating a venture, try Novasemi Cherry Brown, Copper or Chestnut Red (RRP $21.95). This semi-permanent soft colour mousse allows you to experiment with exciting new colours while still protecting your hair. Novasemi lasts 6-8 washes.

So paint the town red!



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