DE LORENZO'S FANTASY FILLED CATWALK EXTRAVAGANZA FOR ANNUAL ASPYA CONFERENCE

The opening night of De Lorenzo's annual ASPYA salon conference was an unforgettable masterpiece of opulence and splendour.  It was a fitting tribute to the company's rich family heritage and its contribution to changing the landscape of the Australian hair industry. Guests were taken on an emotionally charged visual journey, which unfolded the story of De Lorenzo through a visually narrated on-screen script and a starry-eyed interpretation of its founder's original vision and hair creations.

In the opening segment, models brightly adorned in Josh Goot's latest floral creations emerged from a make-believe greenhouse bursting with flowers, and sashayed down the runway showcasing hair that was larger than life.

The second section brought to life Mr Vincent de Lorenzo's award winning 'nautical' themed hairstyle with a shipwrecked twist and drama drenched glamour.

A decadent, gelati coloured 'Marie Antoinette' themed third section opened to an audible gasp of appreciation from the audience. Set on a beautiful Maison style daybed, sat models dressed in an opulent array of stunning tulle vintage ball gowns, complimented by a delicious palette of sorbet hair colours.  The look recreated Mr Vincent's original, seven coloured bouffant hairstyle that won him the Australian Hairdresser of the year award in 1949.

The final section of the show conveyed De Lorenzo's natural approach to haircare through use of ingredients "as pure as snow". 

A dramatic and whimsical display of snow drenched avant guard hairstyles and clothing.

This beautiful 'Alice in Wonderland' fairytale style show closed to a thunderous round of applause from guests and crew alike.  

A special thank you must be given to the talented team of hairstylists, makeup artists, musical composers, choreographers, models, fashion stylists, dressers, AV crew, De Lorenzo national technical team, headed by the talented Deborah French, and De Lorenzo Marketing Department, but especially to the talented Sarah Laidlaw who brought this stunning vision to life.