A Talented salon team takes to the PODIUM at this year’s ASPYA Salon of the Year Awards

On Monday September 19, at Movieworld on the Gold Coast,

De Lorenzo hosted their annual ASPYA Salon of the Year Awards Gala

Dinner with over 300 of their ASPYA Salon guests to celebrate their 25th birthday, the 10th anniversary of the ASPYA program but to also announce this year's winner.

Under the main walkway of Movieworld, guests were treated to an

evening jam-packed with entertainment including a Hollywood tribute

show, a special guest performance by Australian comedian Peter

Hellier and a power packed two set dance performance by The Justice

Crew.

The real highlight of the evening was the announcement of the highly

anticipated 2012 ASPYA Salon of the Year award.

This year, the talented team at Podium in QLD took out the coveted

award, competing with dozens of other high quality submissions to

win this award for the first time.

Podium salon owner, Kelly Thus, stepped onto the stage to accept the

award and took the time to thank her talented team for their hard

work and passion and to De Lorenzo for their unending support and

fantastic agents.



Congratulations also to the runners up, 2nd runner up Clare’s Hair

Together, QLD and 1

st runner-up Inspiration Hair Design, VIC.

De Lorenzo also took the time to celebrate the 10

th anniversary of the

ASPYA Salon of the Year with a video tribute that took guests down

memory lane at past conferences with interviews from previous award

winners.At the end of the dinner guests were moved into the Scooby Doo

Spooky Castle for the official after party where members of the Justice

Crew mingled with our guests.



DE LORENZO'S FANTASY FILLED CATWALK EXTRAVAGANZA FOR ANNUAL ASPYA CONFERENCE

The opening night of De Lorenzo's annual ASPYA salon conference was an unforgettable masterpiece of opulence and splendour.  It was a fitting tribute to the company's rich family heritage and its contribution to changing the landscape of the Australian hair industry. Guests were taken on an emotionally charged visual journey, which unfolded the story of De Lorenzo through a visually narrated on-screen script and a starry-eyed interpretation of its founder's original vision and hair creations.

In the opening segment, models brightly adorned in Josh Goot's latest floral creations emerged from a make-believe greenhouse bursting with flowers, and sashayed down the runway showcasing hair that was larger than life.

The second section brought to life Mr Vincent de Lorenzo's award winning 'nautical' themed hairstyle with a shipwrecked twist and drama drenched glamour.

A decadent, gelati coloured 'Marie Antoinette' themed third section opened to an audible gasp of appreciation from the audience. Set on a beautiful Maison style daybed, sat models dressed in an opulent array of stunning tulle vintage ball gowns, complimented by a delicious palette of sorbet hair colours.  The look recreated Mr Vincent's original, seven coloured bouffant hairstyle that won him the Australian Hairdresser of the year award in 1949.

The final section of the show conveyed De Lorenzo's natural approach to haircare through use of ingredients "as pure as snow". 

A dramatic and whimsical display of snow drenched avant guard hairstyles and clothing.

This beautiful 'Alice in Wonderland' fairytale style show closed to a thunderous round of applause from guests and crew alike.  

A special thank you must be given to the talented team of hairstylists, makeup artists, musical composers, choreographers, models, fashion stylists, dressers, AV crew, De Lorenzo national technical team, headed by the talented Deborah French, and De Lorenzo Marketing Department, but especially to the talented Sarah Laidlaw who brought this stunning vision to life.

JUSTICE CREW STYLES IT UP AT DE LORENZO

Samson, Solo, John, Emmanuel, Lucas, Paulie and Lenny, AKA the talented guys from Justice Crew, popped over to De Lorenzo HQ this week to get new hairstyles for their forthcoming film clip. 

The guys demonstrated just how gracious they really are obliging all with autographs, photos and even an impromptu dance routine!  And the big surprise is, our ASPYA salon members attending the annual ASPYA conference this weekend will get a special treat when the boys perform live at Monday night's Gala Awards dinner at Movie World!

A big thank you to Isobel from Hair Lounge, Maddie f rom Nouveau Hair, Kylie from Peaches, Rachel from Miss Elizabeths and to our own Techies Nigel, Greg and Sarah and to Megan Yabsley for facilitating the day.